THE TECHNIQUE OF ADVERTISING PRODUCTION.
New York: Prentice-Hall Inc., 1954. 4to. cloth. xii, 216 pages. Second edition. Complete discussion of all facets of producing advertising copy including layout, tyopgraphy, photo-engraving, paper, printing, illustrations and color. 140 illustrations. Writing in ink on free endpaper. READ MORE about THE TECHNIQUE OF ADVERTISING PRODUCTION
Price: $15.00 Order nr. 16885