THE TECHNIQUE OF ADVERTISING PRODUCTION.
- New York: Prentice-Hall Inc., 1954.
- xii, 216 pages.
Price: $15.00 other currencies
Order Nr. 16885
Second edition. Complete discussion of all facets of producing advertising copy including layout, tyopgraphy, photo-engraving, paper, printing, illustrations and color. 140 illustrations. Writing in ink on free endpaper.
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