Order Nr. 62644 UTREDNING RÖRANDE BRUTTOPRISSÄTTNINGEN INOM BOKHANDELN. Lennart Myrén.

UTREDNING RÖRANDE BRUTTOPRISSÄTTNINGEN INOM BOKHANDELN.

  • Göteborg: The Institute for Marketing and Management Research, 1958.
  • 8vo.
  • stiff paper wrappers
  • 460 pages

Price: $25.00  other currencies

Order Nr. 62644

First edition. An important examination of the Swedish book trade. Myrén gives us a study of book pricing in Sweden. He looks at the various regulations of the book industry, its distribution policies, and competitive strategies. With full bibliography at rear. In Swedish.