UTREDNING RÖRANDE BRUTTOPRISSÄTTNINGEN INOM BOKHANDELN.
- Göteborg: The Institute for Marketing and Management Research, 1958.
- 8vo.
- stiff paper wrappers
- 460 pages
Price: $25.00 other currencies
Order Nr. 62644
First edition. An important examination of the Swedish book trade. Myrén gives us a study of book pricing in Sweden. He looks at the various regulations of the book industry, its distribution policies, and competitive strategies. With full bibliography at rear. In Swedish.
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