Oak Knoll

Print advertising: a great innovation of the 16th century. A fine copy. Two reproductions, one in color and one in black and white, drawn from an illustration in a rare book catalogue of an advertisement (c.1560) for one Pierre Baudeau, milliner and hosier in the Rue St. Denis, Paris. Per the author, the typographyer and book designer J. Tschichold, this is the oldest discovered printed advertisement for an established, fixed ("sesshaft") business; the whereabouts of the original, however, is not known. With a brief article by Tschichold in German, references, & 3 inserts: an English translation of the article, and a bibliography and biographical sketch of Tschichold. A very scarce item.