MARKETING UND WERBUNG DER SORTIMENTS-BUCHHANDLUNG. Herbert Paulerberg.

MARKETING UND WERBUNG DER SORTIMENTS-BUCHHANDLUNG.

  • Munich: K.G. Saur, 1986.
  • 8vo.
  • stiff paper wrappers.
  • viii, 139 pages.

Price: $6.00  other currencies

Order Nr. 48189

A handbook on marketing and advertising for the retail book trade. Amply illustrated.