First edition. Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals. Volume One covers over 500 areas of book promotion such as direct mail, advertising techniques, mailing lists, exhibits and more. With a glossary, 4 appendices, and index. Volume Two broadens the coverage presented in the earlier volume, and includes information on tests and studies, and analyses of sucessful promotional campaigns as well as some that failed. Also many new topics and updates; indices to both volumes. An invaluable desk-top reference for anyone in the marketing field. Review copy with material loosely inserted. Jacket edges rubbed.