Order Nr. 139717 ANIMATED ADVERTISING: 200 YEARS OF PREMIUMS, PROMOS, AND POP-UPS. Ellen G. K. Rubin.
ANIMATED ADVERTISING: 200 YEARS OF PREMIUMS, PROMOS, AND POP-UPS.
ANIMATED ADVERTISING: 200 YEARS OF PREMIUMS, PROMOS, AND POP-UPS.
ANIMATED ADVERTISING: 200 YEARS OF PREMIUMS, PROMOS, AND POP-UPS.
ANIMATED ADVERTISING: 200 YEARS OF PREMIUMS, PROMOS, AND POP-UPS.
ANIMATED ADVERTISING: 200 YEARS OF PREMIUMS, PROMOS, AND POP-UPS.

ANIMATED ADVERTISING: 200 YEARS OF PREMIUMS, PROMOS, AND POP-UPS.

From the Collection of Ellen G. K. Rubin. An exhibition at the Grolier Club, December 1, 2022 - February 11, 2023.

  • New York: The Grolier Club, 2022.
  • 9 x 12 inches
  • paperback
  • 111, (1) pages
  • ISBN: 9781605831039
  • ISBN: 9781605831039

Price: $35.00  other currencies

Order Nr. 139717

Drawing from Ellen G. K. Rubins extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubins diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Clubs New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.

About the Author: Ellen G. K. Rubin discovered pop-up and movable books and paper over 20 years ago and has been avidly collecting them ever since. Today, she has more than 6800 books and thousands of un-cataloged movable ephemera. Ellen is a Board Member of the Movable Book Society and writes for its newsletter, Movable Stationery.

Leaving her roots in science and medicine (Yale Medical School-Physican Associate 89), Ellen now writes about her books, lectures to children and grown-ups, conducts workshops for the Girl Scouts, and curates exhibitions, including, Brooklyn Pops Up! The History and Art of the Movable Book [2000] at the Brooklyn Public Library. She is credited with the concept for its pop-up catalog, Brooklyn Pops Up, with cover art by Maurice Sendak, now in its 5th printing. In 2004, Pitspopany Press published Ellens The Hanukkah Puzzle Book: A Book in Eight Parts for Eight Days of Fun! She contributed to Celebrat10n! published by The Movable Book Society. The Popuplady also focuses on the oeuvre of the Czech artist, Vojtech Kubasta (1914-1992). The pop-up catalog from the Kubasta exhibition at the Bienes Museum won an ARLIS award.

Ms. Rubin has appeared on The Martha Stewart Show, CBS Sunday Morning, and Japanese Public TV presenting the history of pop-up books from her collection. Presently, she is a consultant to the Smithsonian Institution for their 2010 pop-up book exhibition, Fold, Pull, Pop & Turn.

Ellen hosts the informational website: www.popuplady.com and may be reached at popups@popuplady.com for lectures and workshops.