New York: Tudor Publishing Co., (1936). thick 8vo. cloth. xvi, 473 pages. Revised edition. Lacking the dust jacket. Boards soiled, else a near fine copy. With discussion of all possible illustration techniques applicable to the development of advertising. Has a full color frontispiece and many illustrations in the text. READ MORE about ADVERTISING AND ITS MECHANICAL PRODUCTION
Price: $20.00 Order nr. 4219
New York: Tudor Publishing Co., (1940). thick 8vo. cloth. xvi, 474 pages. Revised edition. With discussion of all possible illustration techniques applicable to the development of advertising. Has many illustrations in text including a number in color. READ MORE about ADVERTISING AND ITS MECHANICAL PRODUCTION
Price: $20.00 Order nr. 4220
Hamilton: The Beckett Paper Co., (1926). 8vo. cloth-backed boards, paper spine label. (xviii), 244 pages. Second printing. Manual on how to advertise with emphasis on proper use of paper and illustrations. A standard text. With examples of color work. Covers rubbed and soiled. Half of first blank page is missing. READ MORE about BUCKEYE BOOK OF DIRECT ADVERTISING
Price: $16.00 Order nr. 4223
Hamilton: The Beckett Paper Co., (1925). 8vo. cloth-backed boards, paper spine label. (xviii), 244 pages. First edition. Manual on how to advertise with emphasis on proper use of paper and illustrations. A standard text. Covers show wear along edges. Spot on spine label. Presentation bookplate from the company on front pastedown. READ MORE about THE BUCKEYE BOOK OF DIRECT ADVERTISING
Price: $16.00 Order nr. 4222
