A-D., AN INTIMATE JOURNAL FOR ART DIRECTORS, PRODUCTION MANAGERS, AND THEIR ASSOCIATES. VIII, 2.

(New York, NY: Advertising Art Now), n.d., but 1942. 12mo. stiff paper wrappers. unpaginated. VIII, 2. A continuation of PM. name changed to AD in 1940 (Union List 2). With a feature article by E. McKnight Kauffer, "Advertising Art Now." Black and white illustrations. Includes advertisement with paper specimens and an advertising supplement "Design and Paper Number 7" by the Marquardt & Company of New York. READ MORE about A-D., AN INTIMATE JOURNAL FOR ART DIRECTORS, PRODUCTION MANAGERS, AND THEIR ASSOCIATES. VIII, 2

Price: $25.00  other currencies  Order nr. 126911

(Advertising).

IMPROVING THE PHYSICAL PRESENTATION OF ADVERTISING IN MAGAZINES.

N.P. A.A.A.A. AND N.A.M.P. Joint Committee on Magazine Advertising Reproduction, 1948. 4to. stiff paper wrappers. (ii), 5+(1) pages. Report No. 1. A report on improving the appearance of magazine advertising. READ MORE about IMPROVING THE PHYSICAL PRESENTATION OF ADVERTISING IN MAGAZINES

Price: $10.00  other currencies  Order nr. 133577

ANNUAL OF ADVERTISING & EDITORIAL ART & DESIGN.

New York: Art Directors Club, various dates. 4to. cloth or boards, some jackets. Price is per Volume. 38 1959, 40 1961, 44 1965, 45 1966, 46 1967, 47 1968 (2), 48 1969 (2), 49 1970, 50 1971(3), 51 1972. 52 1973, 53 1974, 54 1975, 56 1977, 57 1978 (2), 58 1979, 62 1983, 64 1985, 71 1992. Annual. Each volume is profusely illustrated and gives the names of award winners for design. READ MORE about ANNUAL OF ADVERTISING & EDITORIAL ART & DESIGN

Price: $12.00  other currencies  Order nr. 282

Aust, Franz A. and Robert S. Harrison.

THE VALUES OF ART IN ADVERTISING.

Menasha, WI: George Banta Publishing Company, n.d., circa. 1930. 4to. stiff paper wrappers. x, 45+(1) pages. A study of the effective use of art in advertising. Completed with the assistance of the Barney Link Research Fellowship Committee and members of the University of Wisconsin, Madison, psychololgy department. Foreword and table of contents. Includes statistical tables and the results of field tests. Black and white illustrations. Wrappers lightly faded. READ MORE about THE VALUES OF ART IN ADVERTISING

Price: $45.00  other currencies  Order nr. 109335

Besterman, Theodore.

COMMERCE MANUFACTURES AND LABOUR, A BIBLIOGRAPY OF BIBLIOGRAPHIES.

2 volumes.
Totowa: Rowman and Littlefield, 1971. small 8vo. cloth. (xiv),416; (vi),417-823+(1) pages. 2 volumes. Number 16 in The Besterman World Bibliographies series. The areas of money, economics, taxation, finance and advertising are among the individual topics included. Broken down by general bibliographies, dictionaries, periodicals, and countries as well as many other subjects, the entries are in chronological order, with number of entries cited. READ MORE about COMMERCE MANUFACTURES AND LABOUR, A BIBLIOGRAPY OF BIBLIOGRAPHIES

Price: $5.00  other currencies  Order nr. 62068

Bohme, Gunther.

WERBE- UND VERKAUFSKUNDE FUR DEN BUCHHANDEL.

Köln: "Der Jungbuchhandel" Hans Schulte, 1955. 8vo. paper wrappers. 61, (3) pages. A guide to the science of advertising and sales for booksellers. Wrapper slightly discolored. READ MORE about WERBE- UND VERKAUFSKUNDE FUR DEN BUCHHANDEL

Price: $15.00  other currencies  Order nr. 50622

(Bookselling).

DER DEUTSCHE BUCHHANDEL IM SPIEGEL DER VOSSISCHEN ZEITUNG, XUM HUNDERTJÄHRIGEN JUBILÄUM DES BÖRSENVEREINS DER DEUTSCHEN BUCHHÄNDLER ZU LEIPZIG.

Berlin: Verlag Ullstein, n.d. (circa 1925). 8vo. marbled paper-covered boards, paper cover label, top edge stained blue, fore and bottom edges uncut. 75, (11) pages. Examines the booktrade through newspaper advertisements; includes 7 pages of early bookseller's advertisements. Covers rubbed around edges and spine faded. READ MORE about DER DEUTSCHE BUCHHANDEL IM SPIEGEL DER VOSSISCHEN ZEITUNG, XUM HUNDERTJÄHRIGEN JUBILÄUM DES...

Price: $10.00  other currencies  Order nr. 48506

CATALOG NUMBER 2 WM. FROST MOBLEY PRESENTS A VISUAL HISTORY OF TRADES AND PROFESSIONS.

Wilbraham, MA: Wm. Frost Mobley, n.d. 4to. stiff paper wrappers. 136 pages. Table of contents, introduction, price list. A collection of trade cards, broadsides, business stationery, and other ephemera. Black and white illustrations throughout. Signed by Mobley on contents page. READ MORE about CATALOG NUMBER 2 WM. FROST MOBLEY PRESENTS A VISUAL HISTORY OF TRADES AND PROFESSIONS

Price: $20.00  other currencies  Order nr. 122935

Chambonnaud, L,, Émile Gautier and F. Thibaudeau.

LES AFFAIRES ET L'ANNONCE.

Paris: Dunod, 1921. 8vo. cloth. (iv), 548 pages. Text in French. No. VII in "La technique des affaires" series. Guidebood to advertising techniques for businesses. Black and white illustrations and plates throughout. Boards scuffed at corners and spine. Light tanning. READ MORE about LES AFFAIRES ET L'ANNONCE

Price: $45.00  other currencies  Order nr. 107633

Davis, Alec.

PACKAGE AND PRINT, THE DEVELOPMENT OF CONTAINER AND LABEL DESIGN.

New York: Clarkson N. Potter, (1968). 4to. cloth, dust jacket. 112 pages plus 209 plates. First American Edition. A book about packaging before the word "packaging" was invented. History of the development of packaging and container and label design from the sixteenth century. Light wear to jacket. READ MORE about PACKAGE AND PRINT, THE DEVELOPMENT OF CONTAINER AND LABEL DESIGN

Price: $30.00  other currencies  Order nr. 25712

(DePol, John).

ADVERTISEMENT FOR JOHN DEPOL AND THE PICKERING PRESS.

Maple Shade: Pickering Press, n.d. 7" x 9.75" Single sheet. This small broadside promises satisfaction with high quality work from the engraving block of John DePol and the presswork of John Anderson at the Pickering Press, which combines DePol's engravings with Mother's Day, Father's Day or Valentine's Day greetings. According to this leaf, DePol's "fees are modest in view of the Great Care and Precision exersized and is work is ready, more often than not... READ MORE about ADVERTISEMENT FOR JOHN DEPOL AND THE PICKERING PRESS

Price: $15.00  other currencies  Order nr. 79290

Elder, Jane Lenz.

THE LITERATURE OF BEGUILEMENT.

Promoting America from Columbus to Today
Dallas: Southern Methodist University, 1992. 4to. Stiff paper wrappers. 72+(1) pages. Promoting America from Columbus to Today. 91 items well-described in this exhibition catalogue. Contains 26 color and black-and-white interspersed throughout. Errata slip in front of colophon. Minor shelfwear and creases near spine ends. READ MORE about THE LITERATURE OF BEGUILEMENT

Price: $5.00  other currencies  Order nr. 97211

FOLDWELL.

Chicago, IL: Chicago Paper Co., n.d. 4to. stiff paper wrappers. unpaginated. Offers advice on advertising. Illustrated. Pages French fold. Illustrated. Covers lightly soiled. READ MORE about FOLDWELL

Price: $120.00  other currencies  Order nr. 133607