Second edition, revised. A fine copy. It is the author's thesis that mass media remain first and foremost businesses in this nation, and financial statements and economic considerations play a very important part in determining the content of our television, movies, radio, and to a large extent, newspapers. Chapters include The World of Masscomm, Masscomm Research and Theory, The Printed Press, Television: The Glowing Eye, and Mass Media and Government. Photographs.