Order Nr. 57113 HOW TO MAKE ADVERTISEMENTS ATTRACTIVE. Gilbert P. Farrar.

HOW TO MAKE ADVERTISEMENTS ATTRACTIVE.

Two volumes.

  • Scranton, PA: International Textbook Company, 1927.
  • 8vo.
  • two-toned cloth, all edges stained red.
  • vi,64; viii,158 pages.
  • ISBN: none

Price: $75.00  other currencies

Order Nr. 57113

First edition. Minor rubbing to spines, else near fine condition of this very scarce set.

An informative lesson on what makes an advertisement attractive, by Farrar, Naylor and the staff of the School of Advertising of the International Correspondence Schools. Volume one contains information on Fundamentals of Type, Specimens of Type, and Display Arrangement. Volume two contains information on Engraving and Printing Methods and Advertisement Illustration. Contains 481 black and white and color illustrations. Loosely inserted is a small paper entitled "How to Open a New Book" from the publisher.