This is a very interesting and informative look at the production side of advertising and publishing in mid-century America. Shaken, else a fine copy. The images are fabulous, and there is a great deal of "how-to" and technical information, in articles, charts, graphs, and statistics contributed by a number of persons working in these fields. The manual covers services and suppliers in art, photography, engraving, electrotyping, bookmaking and binding, ink and paper, printing processes, production, typography. Hard cover, tweed, with a great relief image of a printer, an artist, a photographer, etc., at their work.