THE COLOR PRINTING REVOLUTION: PRODUCTIVITY! CREATIVITY! QUALITY!

  • San Luis Obispo, CA: California Polytechnic State University, 2015.
  • 8vo
  • paperback
  • 227 pages

Price: $39.95  other currencies

Order Nr. 127607

The story of the modern color printing era from its birth in the 1890s to today.

Digital technology produced astonishing advances in prepress productivity, unleashing many creative possibilities and image quality improvements. Progress in printing technologies also raised color quality and productivity. Todays subsequent availability of inexpensive, high-quality color images, has greatly enriched us all.

Author Gary G. Fields account of modern color printings evolution has four areas of emphasis:
The Photomechanical Era
The Electronic Imaging Upheaval
Color Printings Progress
The Art-Technology Partnership

Sections at the end of key chapters include image structure enlargements from representative color prints. These show how different structural elements and their configuration contributed to quality refinement over the years. Appendices explain the nature of print quality and the tradeoffs often made between one facet of quality and another.

This book is intended for the technically-curious reader. Graphic arts personnel, color imaging scientists and engineers, historians of technology and amateur producers of color prints will find much to delight, entertain, and perhaps inspire.

About the author:
Gary G. Field is a leading authority on color reproduction and print quality. His contributions to the printing industry in these fields have been widely recognized through such awards as the TAGA Honors Award, the Institute of Printings Gold Medal, and the GATF Robert F. Reed Technology Medal.

Professor Field, who was born in Melbourne, Australia, entered the printing industry as an apprentice camera operator in 1960. He worked as a color separator and printing technologist at a number of companies in Australia and England prior to being appointed supervisor of GATFs Color and Photography Research Division. His research at GATF helped establish the basis for the SWOP guidelines. Subsequently, Professor Field has taught and conducted research in color quality related topics at Carnegie Mellon University and the California Polytechnic State University, San Luis Obispo, where he is now Emeritus Professor.

Professor Field earned several qualifications in Melbourne prior to undertaking advanced studies in printing science and technology in England at the Nottingham Trent University. He also earned both the Fellowship and Insignia Award in Technology from the City and Guilds of London Institute, an MBA degree from the University of Pittsburgh, and Accredited Senior Imaging Scientist certification from the Royal Photographic Society.

Author of the books Color Printing Excellence, Color and Its Reproduction, Color Essentials Volumes 1, 2, and 3, The Field Guide to Color Reproduction, Color Scanning and Imaging Systems, Tone and Color Correction, and Printing Production Management, Professor Field also has written over 80 technical articles and research papers. He coauthored, with George W. Jorgensen, Test Images for Printing, and authored the introduction and new material supplement for the updated reprint edition of John A.C. Yules Principles of Color Reproduction. .

THE COLOR PRINTING REVOLUTION: PRODUCTIVITY! CREATIVITY! QUALITY! Gary G. Field.
THE COLOR PRINTING REVOLUTION: PRODUCTIVITY! CREATIVITY! QUALITY!.
THE COLOR PRINTING REVOLUTION: PRODUCTIVITY! CREATIVITY! QUALITY!.