Order Nr. 109335 THE VALUES OF ART IN ADVERTISING. Franz A. Aust, Robert S. Harrison.

THE VALUES OF ART IN ADVERTISING.

  • Menasha, WI: George Banta Publishing Company, n.d., circa. 1930.
  • 4to.
  • stiff paper wrappers
  • x, 45+(1) pages

Price: $45.00  other currencies

Order Nr. 109335

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A study of the effective use of art in advertising. Completed with the assistance of the Barney Link Research Fellowship Committee and members of the University of Wisconsin, Madison, psychololgy department. Foreword and table of contents. Includes statistical tables and the results of field tests. Black and white illustrations. Wrappers lightly faded.

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