New York: Prentice-Hall Inc., 1940. 4to. cloth. xii, 214 pages. First edition. Complete discussion of all facets of producing advertising copy including layout, tyopgraphy, photo-engraving, paper, printing, illustration and color. Many illustrations. Covers age darkened. Name in ink on free endpaper. READ MORE about THE TECHNIQUE OF ADVERTISING PRODUCTION
Price: $7.00 Order nr. 42006
New York: Prentice-Hall Inc., 1941. 4to. cloth. xii, 214 pages. Later printing of first edition. Complete discussion of all facets of producing advertising copy including layout, tyopgraphy, photo-engraving, paper, printing, illustration and color. Many illustrations. READ MORE about THE TECHNIQUE OF ADVERTISING PRODUCTION
Price: $10.00 Order nr. 13751
New York: Prentice-Hall Inc., 1954. 4to. cloth. xii, 216 pages. Second edition. Complete discussion of all facets of producing advertising copy including layout, tyopgraphy, photo-engraving, paper, printing, illustrations and color. 140 illustrations. Writing in ink on free endpaper. READ MORE about THE TECHNIQUE OF ADVERTISING PRODUCTION
Price: $15.00 Order nr. 16885
