BOOK MARKETING HANDBOOK.
New York & London: R.R. Bowker, 1980 and 1983. 8vo. cloth, dust jackets. xxviii,482; xxxvi,607 pages. 2 volumes. First edition. Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals. Volume One covers over 500 areas of book promotion such as direct mail, advertising techniques, mailing lists, exhibits and more. With a glossary, 4 appendices, and index. Volume Two broadens the coverage presented in the earlier volume, and..... READ MORE about BOOK MARKETING HANDBOOK
Price: $25.00 Order nr. 47280