BOOKS FOR SALE: THE ADVERTISING AND PROMOTION OF PRINT SINCE THE FIFTEENTH CENTURY.
New Castle, Delaware: Oak Knoll Press and The British Library, 2009. 6 x 9 inches. hardcover, dust jacket. 208 pages. Advertising and promotion have always underpinned the business of bookselling but are often difficult for the historian to reconstruct. Once books were being produced in multiple copies, the book trade invested time, money, and imagination in the attempt to stimulate demand, manipulate customer choice, and expand the market. The mixed uses of marketing, both as..... READ MORE about BOOKS FOR SALE: THE ADVERTISING AND PROMOTION OF PRINT SINCE THE FIFTEENTH CENTURY
Price: $49.95 Order nr. 100485