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Printing History
 
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Printing History
 
   
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Signed copy available upon request

(Leadenhall Press) Young, Matthew McLennan FIELD & TUER, THE LEADENHALL PRESS: A CHECKLIST
With an Appreciation of Andrew White Tuer New Castle, Delaware and London Oak Knoll Press and The British Library 2010 7 x 10 inches hardcover, dust jacket 176 pages
This book is the first comprehensive (and long-overdue) bibliographic study of the London partnership of Field & Tuer and their publishing imprint, Leadenhall Press (later the Leadenhall Press, Ltd.). Matthew Young makes a convincing argument for Andrew W. Tuer (1838-1900) as one of the most imaginative and influential printers and publishers of the mid-to-late Victorian period. Known today primarily for old-style facsimile reprints and a few outstanding works such as Tuer's own History of the Horn-Book, the Leadenhall Press in fact published hundreds of titles in almost every subject area, from sixpenny pamphlets to vellum-bound limited editions dedicated by command to the Queen, as well as two important and long-running periodicals: The Paper & Printing Trades Journal and The Printers International Specimen Exchange. The remarkable range of the catalogue is evident in a small sample from 1885: Jerome K. Jerome's first book, On the Stage--and Off; Joseph Crawhall's hand-colored Izaak Walton: His Wallet Booke; The Owls of Olynn Belfry, illustrated by Randolph Caldecott; Sir Montague Shearman's Foot-Ball: Its History for Five Centuries; feminist Emily Jane Pfeiffer's Flying Leaves from East and West; and Songs of the North, illustrated by (among others) Edward Burne-Jones, Charles Keene, Albert Moore, Frederick Sandys, and J.M. Whistler.

The book includes a revealing portrait of Andrew Tuer as a man of energy, curiosity, and wit: a successful businessman, inventor, advocate for fine printing, publisher, designer, collector, author, and correspondent. The annotated checklist describes nearly 450 publications issued by Field & Tuer and the Leadenhall Press from 1863 to 1913. Listing details include: month and year of publication, publisher's job number, listed price, brief description of format and cover design, important aspects of content and publication, and location of scarce and noteworthy copies. Appendices cover Andrew Tuer's writings, ephemera, series titles, and institutional collections of special interest. A color section and illustrations in the text complete the story of an important link in the development of printing between the Chiswick Press of Charles Whittingham II and the celebrated publishers of the 1890s.

Matthew Young is a graphic designer and book collector. He was the recipient of a 2008 Everett Helm Visiting Fellowship award to examine the collection at the Lilly Library (Indiana University), and he has presented papers on the Leadenhall Press at conferences in England, Canada, and the United States. A previous article, "The Mystery of Walt Ruding: A Solution," was published in the Antiquarian Book Monthly in 2001.

Available in the UK from the British Library.
Price: $ 59.95 other currencies Order nr. 103886

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See More... Lechner, J. REPERTORIO DE OBRAS DE AUTORES ESPAÑOLES EN BIBLIOTECAS HOLANDESAS HASTA COMIENZOS DEL SIGLO XVIII.
`t Goy-Houten HES & DE GRAAF 2001 8vo cloth 327 pages.
Con un apéndice de obras sobre América escritas por autores no españoles. This book is the first comprehensive overview to address questions like `Which Spanish books were available in the Northern Netherlands during the 17th century' and `Which titles were read in translation.' A bibliography of nearly 6,000 editions by c. 1,000 Spanish authors published by more than 1,500 printers in 150 European cities. Each entry indicates the book's location and owner and provides full bibliographical references.

Sales rights: Available outside North America from HES & DE GRAAF Publishers.
Price: $ 150.00 other currencies Order nr. 103487

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See More... Leroy, David H. MR. LINCOLN'S BOOK: PUBLISHING THE LINCOLN-DOUGLAS DEBATES.
With a Census of Signed Copies New Castle, DE & Chicago, IL Oak Knoll Press & Abraham Lincoln Book Shop 2009 6 x 9 inches cloth, dust jacket 228 pages
Fifty years ago, David Mearns at the Library of Congress wrote a twenty-page overview of the basic process that led to the publication of the Lincoln-Douglas debates. Here, for the first time in a detailed and readable account focusing on Lincoln's personal involvement, Dave Leroy writes the full story with original correspondence, contemporary newspaper accounts, and photos and illustrations of the day to carry the reader from the dejected debater of 1858 to the surprise president of 1860 who rode a political bestseller to the White House. In 1954, Illinois historian Harry Pratt located and described eighteen inscribed copies of the Lincoln-Douglas Debates. In this new work, 42 signed volumes are identified.

Perhaps the last remaining Lincoln mystery is also explained at length: did Lincoln make one or two paste-up scrapbooks of the original newspaper texts of his and Douglas' verbatim debate remarks? If only one existed, why did a New York newspaper account hint at another in December, 1860? If there were two, what became of the second? Like a lawyer before a jury, Leroy marshals the facts to let the reader decide. Ultimately, Mr. Lincoln's Book asks the reader to resolve the century and a half old debate: was Lincoln an author? Some argue that he wasn't, but Leroy leads us to conclude that Lincoln, in more ways than not, was author of the book publishing the debates.

It is a rare day when something novel is published about Abraham Lincoln's life and work. Yet 20,000 volumes later, Mr. Lincoln's Book is an unknown study, well researched and compellingly told. The printed volume is accompanied by a CD-ROM containing a complete copy of Lincoln's scrapbook of the debates, copies and transcriptions of Lincoln's correspondence, and some related political cartoons and photographs.

A former prosecutor, attorney general, lieutenant governor, and United States Nuclear Waste Negotiator, Dave Leroy has written and spoken about Lincoln for thirty years. He holds an Honorary Doctorate of Law degree from Lincoln College and serves as chairman of the Governors Council of the United States Abraham Lincoln Bicentennial Commission. This is his first book-length text about Lincoln. Leroy lives with his wife Nancy in Boise, Idaho, and Bordeaux, France.
Price: $ 49.95 other currencies Order nr. 99275

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See More... Leuze, Otto ISNYER REFORMATIONS-DRUCKE. VERZEICHNIS DER IN DER BIBLIOTHEK DER EV. NIKOLAUSKIRCHE IN ISNY VORHANDENEN DRUCKE AUS DEN JAHREN 1518 BIS 1529.
Nieuwkoop HES & DE GRAAF 1965 8vo stiff paper wrappers. viii, 138 pages.
Reprint of the 1924 edition. Careful descriptions of 340 Reformation imprints 1518-1529, in alphabetical arrangement, with a useful introduction. With plate and 9 facsimiles.

Sales rights: Available outside North America from HES & DE GRAAF Publishers.
Price: $ 50.00 other currencies Order nr. 103280

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See More... Lhote, Amédée HISTOIRE DE L'IMPRIMERIE À CHÂLONS- SUR- MARNE. NOTICES BIOGRAPHIQUES ET BIBLIOGRAPHIQUES SUR LES IMPRIMEURS, LIBRAIRES, RELIEURS ET LITHOGRAPHES (1488-1894). AVEC MARQUES TYPOGRAPHIQUES ET ILLUSTRATIONS.
Nieuwkoop HES & DE GRAAF 1969 4to. cloth xii, 232 pages.
Basic work on the history of printing and bookselling in this French town. The original edition was published in 210 copies only in 1894 in Paris. With 7 folding plates at end, and numerous plates and illustrations in the text.

Sales rights: Available outside North America from HES & DE GRAAF Publishers.
Price: $ 115.00 other currencies Order nr. 103710

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See More... Lieberman, J. Ben TYPE AND TYPEFACES
New Rochelle The Myriade Press (1978) 4to. cloth, dust jacket. 142 pages.
This is the second edition of a good introductory, practical, and comprehensive book for beginners who want to learn about the history of type, typefounding and typefaces. Twenty-five chapters cover subjects such as how and why typefaces are different, fifteen great inventions behind typefaces, classifying type, choosing type, and the practical problems of identifying type plus what to do when you have become familiar with type. This work is a great place to begin when one wants to start studying the printed word and working with printing and type.
Lieberman also includes informative and interesting historical
information covering the more specific aspects of the printed word in "The 15 Great Inventions Behind Our Typefaces," which describe the inventions of the book, small letters, silent reading, printing, typefaces, roman type, true type design, numbers, mechanized type production, the type family, evocative printing, the Typorama, cold type, and the possible reinvention of the alphabet. Distributed by Oak Knoll Press.
Price: $ 30.00 other currencies Order nr. 47017

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See More... (Logos) THE LITERATURE OF THE BOOK.
UK LOGOS 2005 6" x 9" stiff paper wrappers 120 pages
First edition. This 120-page book was created and published by Logos: The Journal of the World Book Community. Fifteen corresponding contributors helped to cast a useful descriptive bibliography, which would inform the book professions about the best books written by, about and for them. This book becomes the overall critical guide for the world of Books About Books. This guide is an overall collection which covers all book professions. The bibliography would be useful both to institutions seeking to form overall collections and to individuals building personal libraries in their own fields.
Price: $ 15.00 other currencies Order nr. 86935

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See More... (Lufft, Hans) Mejer, Wolfgang DER BUCHDRUCKER HANS LUFFT ZU WITTENBERG.
Nieuwkoop HES & DE GRAAF 1965 4to cloth iv, 90 pages.
Reprint of the second revised edition of 1923 published in Leipzig. pp. 68-90 (in double col.): Die Drucke Hans Lufft (Wittenberg 1523-1583 and Königsberg 1549-1553). With 82 illustrations.

Sales rights: Available outside North America from HES & DE GRAAF Publishers.
Price: $ 80.00 other currencies Order nr. 103658

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See More... Maignien, Edmond L' IMPRIMERIE, LES IMPRIMEURS ET LES LIBRAIRES À GRENOBLE DU XVE AU XVIIIE SIÈCLE.
Nieuwkoop HES & DE GRAAF 1969 8vo cloth cxiv, 606 pages.
Reprint of the 1884 edition published in Grenoble. Only comprehensive History of printing and bookselling in Grenoble. The preliminaries contain biographies of printers 1490-1808 and of booksellers 1508-1823. The main part of the book is occupied by the Bibliographie Grenobloise 1490-1788, giving detailed descriptions of 1,464 books. Fully indexed.

Sales rights: Available outside North America from HES & DE GRAAF Publishers.
Price: $ 190.00 other currencies Order nr. 103711

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See More... Maravelas, Paul LETTERPRESS PRINTING, A MANUAL FOR MODERN FINE PRESS PRINTERS.
New Castle, Delaware Oak Knoll Press 2006 8.5 x 11 inches hardcover, dust jacket 220 pages
First edition. Letterpress Printing is the comprehensive sourcebook for beginning and intermediate letterpress printers. Using clear explanations of technical terms and more than 80 illustrations, the manual describes presses, ink, paper, press operation, type and photopolymer plates. The book shows how to set up and run small and large platen presses, and Vandercook and Challenge-style hand cylinder presses. One chapter provides details about presses recommended by the author; another chapter explains how to equip and arrange a new letterpress shop. Also discussed is how to plan and design projects, how to move presses and equipment, and how to use lead and solvents safely. A discussion of recent trends helps the reader to understand the niche now occupied by the letterpress process and the techniques used by its practitioners. Includes one glossary of terms relating to paper, and another glossary of terms relating to printing. This is an up to date work for students and fine press printers wishing to sharpen their skills. Co-published by The British Library.
Price: $ 65.00 other currencies Order nr. 88731

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See More... Maravelas, Paul LETTERPRESS PRINTING, A MANUAL FOR MODERN FINE PRESS PRINTERS.
New Castle, Delaware Oak Knoll Press 2006 tall 8vo. stiff paper wrappers 220 pages.
First edition. Letterpress Printing is the comprehensive sourcebook for beginning and intermediate letterpress printers. Using clear explanations of technical terms and more than 80 illustrations, the manual describes presses, ink, paper, press operation, type and photopolymer plates. The book shows how to set up and run small and large platen presses, and Vandercook and Challenge-style hand cylinder presses. One chapter provides details about presses recommended by the author; another chapter explains how to equip and arrange a new letterpress shop. Also discussed is how to plan and design projects, how to move presses and equipment, and how to use lead and solvents safely. A discussion of recent trends helps the reader to understand the niche now occupied by the letterpress process and the techniques used by its practitioners. Includes one glossary of terms relating to paper, and another glossary of terms relating to printing. This is an up to date work for students and fine press printers wishing to sharpen their skills. Co-published by The British Library.
Price: $ 24.95 other currencies Order nr. 88733

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See More... McGrew, Mac AMERICAN METAL TYPEFACES OF THE TWENTIETH CENTURY.
New Castle, Delaware Oak Knoll Press 1993 9 x 12 inches paperback 398 pages
Reprint of the second, revised edition. Discover 1,600 classical as well as bizarre typefaces in one of the most massive tributes to the history of printing and metal types. This edition of American Metal Typefaces of the Twentieth Century contains 300 more typefaces in a clean, attractive format. This well-organized work captures the rapidly disappearing traditions and legacy that metal-type printing has left behind. Much of this information has been lost by the passage of time, and its preservation in this book is essential for anyone studying typefaces, typography, and its history.

Structured by alphabetically-listed type families, these typefaces and their variant forms are shown in full alphabets - upper and lower case with numerals and punctuation. The specimens themselves are cleanly reproduced from metal types for maximum clarity. The text is detailed and informative, not only identifying the designer, foundry, and date of issue but also the range of sizes and closely similar designs by other founders. The history, aims, and purpose behind many of these typefaces are also described, along with production problems encountered and individual characteristics. Additional information includes extensive appendices listing common pseudonyms, popular imports, and antique faces, plus American Typefounders, Monotype, and Ludlow series numbers. The indexes provide easy access to typeface names as well as names of designers, punch cutters, matrix engravers, and other tradesman.

The history of metal types and printing, now forever preserved, has long affected the spread of human civilization. Oak Knoll Press is proud to offer this work to generations of graphic designers, typographers, printing and graphic arts enthusiasts all over the world.
Price: $ 65.00 other currencies Order nr. 34980

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See More... McGuinne, Dermot. IRISH TYPE DESIGN: A HISTORY OF PRINTING TYPES IN THE IRISH CHARACTER.
with a foreword by Hendrik D.L. Vervliet Dublin National Print Museum 2010 7.5 x 9.5 inches hardcover, dust jacket 236 pages
Second edition. The designing of special type for printing Irish language texts began in the late sixteenth century and lasted into our own day, attracting the attention of many leading political and religious figures -Elizabeth I; Irish Franciscans in exile on the Continent; and at one point even Napoleon I - as well as scholars such as John O'Donovan, Eugene Curry, George Petri and John Henry Newman. More recently, internationally renowned designers Stanley Morison, Victor Hammer, and Eric Gill have made significant contributions to Irish type design.

Irish typography came after the demise of the late Graceo-Roman uncials and semi-uncials, preceded by late Gothic, Roman, Italic, and Greek types. It was considered a 'sacred' script for the purpose of studying Scripture.

Dermot McGuinne's book is the most comprehensive published on this subject and has become a standard work of reference. It contains more than 150 illustrations of Irish types spanning over four centuries. McGuinne covers Irish types including Queen Elizabeth's Irish type, the Rome Irish type, the Paris and Parker types, and others. Throughout eleven chapters, McGuinne provides a comprehensive account of every Irish font in its cultural, religious, and political context. This expanded second edition also includes a new foreword by Hendrik D.L. Vervliet and a new chapter on Louvain Irish type.

Dermot McGuinne gained his primary degree and early experience as a graphic designer in the United States where he later held the position of Art Director at the University of Iowa Press before returning to Ireland. He was awarded his doctorate from Trinity College Dublin for work completed on the subject of the "Irish Character in Print" and is the author of various articles on the topic. He has been the head of the departments of Visual Communication and of Fine Arts at the Dublin Institute of Technology.

Available outside North and South America from the National Print Museum, Dublin.
Price: $ 55.00 other currencies Order nr. 104562

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See More... McGuinne, Dermot. IRISH TYPE DESIGN: A HISTORY OF PRINTING TYPES IN THE IRISH CHARACTER.
with a foreword by Hendrik D.L. Vervliet Dublin National Print Museum 2010 7.5 x 9.5 inches paperback 236 pages
Second edition. The designing of special type for printing Irish language texts began in the late sixteenth century and lasted into our own day, attracting the attention of many leading political and religious figures -Elizabeth I; Irish Franciscans in exile on the Continent; and at one point even Napoleon I - as well as scholars such as John O'Donovan, Eugene Curry, George Petri and John Henry Newman. More recently, internationally renowned designers Stanley Morison, Victor Hammer, and Eric Gill have made significant contributions to Irish type design.

Irish typography came after the demise of the late Graceo-Roman uncials and semi-uncials, preceded by late Gothic, Roman, Italic, and Greek types. It was considered a 'sacred' script for the purpose of studying Scripture.

Dermot McGuinne's book is the most comprehensive published on this subject and has become a standard work of reference. It contains more than 150 illustrations of Irish types spanning over four centuries. McGuinne covers Irish types including Queen Elizabeth's Irish type, the Rome Irish type, the Paris and Parker types, and others. Throughout eleven chapters, McGuinne provides a comprehensive account of every Irish font in its cultural, religious, and political context. This expanded second edition also includes a new foreword by Hendrik D.L. Vervliet and a new chapter on Louvain Irish type.

Dermot McGuinne gained his primary degree and early experience as a graphic designer in the United States where he later held the position of Art Director at the University of Iowa Press before returning to Ireland. He was awarded his doctorate from Trinity College Dublin for work completed on the subject of the "Irish Character in Print" and is the author of various articles on the topic. He has been the head of the departments of Visual Communication and of Fine Arts at the Dublin Institute of Technology.

Available outside North and South America from the National Print Museum, Dublin.
Price: $ 35.00 other currencies Order nr. 104563

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See More... McKerrow, Ronald B. PRINTERS' & PUBLISHERS' DEVICES IN ENGLAND & SCOTLAND, 1485-1640.
Mansfield Centre, CT Martino 2003 8vo. cloth liv, 216 pages +136 pages of plates
A reprint of the original edition printed at the Chiswick Press for The Bibliographical Society, London, 1913, with a 40-page introduction by the author. This work attempts to describe all marks and devices used by printers and publishers resident in Scotland and England from the introduction of printing to 1640, and of all wood-cut borders and ornaments containing the owner's device or initials; it also includes indexes for printers, booksellers, mottoes, inscriptions, initials of designers or engravers, and devices and compartments according to subject. From the earliest days many printers used a device or "printer's mark" to accompany their imprint. These will be found along with the colophon at the end of books printed before 1500-1510, and thereafter usually on the title-page. Familiar examples are the Aldine Anchor and Dolphin, the Estiennes Tree of Knowledge, and the Globe of the Elzevirs (Carter, ABC For Book Collectors). Illustrated with 428 facsimiles after the text.
Price: $ 65.00 other currencies Order nr. 73453

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See More... (MERGENTHALER, OTTMAR) NEW-YORK DAILY TRIBUNE, SATURDAY, JULY 3, 1886.
New Castle, DE Oak Knoll Books 1988 17.5 x 23.5 inches. folded broadsheet Printed in black on one side only.
A facsimile of the first newspaper page composed on a commercial Linotype. Although printed by offset lithography, the parts composed by the Linotype can still be visibly distinguished from the hand-set type because of a single wrong-font bold face apostrophe. This appears in only three of the stories (see Schlesinger: Ottmar Mergenthaler, Inventor of the Linotype, pp. 113-116).
Price: $ 10.00 other currencies Order nr. 24085

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See More... (Mergenthaler, Ottmar) Schlesinger, Carl BIOGRAPHY OF OTTMAR MERGENTHALER INVENTOR OF THE LINOTYPE.
A New Edition, With Added Historical Notes Based On Recent Findings. New Castle Oak Knoll Books 1992 8vo. stiff paper wrappers. 144 pages.
Paperback edition.
Price: $ 12.95 other currencies Order nr. 34932

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See More... Meriton, John (editor) with the assistance of Carlo Dumontet SMALL BOOKS FOR THE COMMON MAN: A DESCRIPTIVE BIBLIOGRAPHY.
New Castle, Delaware, and London Oak Knoll Press and The British Library 2010 7 x 10 inches hardcover 1,008 pages
First edition. The hundred years prior to the mid-nineteenth century saw a flowering of ephemeral publishing often referred to by the shorthand "chapbooks." This book is an analytical bibliography of the National Art Library's collection of literary ephemera of the period. For the purposes of this book, this includes entertaining and broadly educational works, such as abridged novels, alphabets, ballads, cries, dreadful, fables and tales, nursery rhymes, fortune books, garlands, histories, and natural histories. The book excludes primarily proselytizing and moralizing texts, along with battledores, cabinet and miniature books, harlequinaids, tracts, panoramas, plays, primers, and propaganda pamphlets. Also excluded are more substantial and sumptuous publications with engravings on quality paper and bound in boards as they were considered insufficiently ephemeral.

Nearly 800 titles are described here in significant bibliographical detail to allow accurate comparison and verification with editions, variants, and states in other collections. Examples of illustrations from all the books described are reproduced here, providing a visual feast and resource. The book will appeal to all librarians and owners of collections containing literary and educational ephemera. It will provide support for current research into literary studies and work on literacy and language development.

John Meriton is Librarian of the National Art Library and Deputy Keeper of the Word and Image Department, Victoria and Albert Museum, London. Carlo Dumontet is the National Art Library's Special Collections Bibliographer. Co-published with The British Library.
Price: $ 115.00 other currencies Order nr. 99759

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See More... (Michigan) McMurtrie, Douglas C. EARLY PRINTING IN MICHIGAN, WITH A BIBLIOGRAPHY OF THE ISSUES OF THE MICHIGAN PRESS, 1796-1850.
(Mansfield Centre Martino Publishing 2000) 8vo. cloth. (iv), 351 pages.
Reprint of the 1931 first edition published by the John Calhoun Club of Chicago (Besterman 5210). Detailed descriptions of 600 books and pamphlets. Also has a 100 page history of printing. Illustrated.
Price: $ 75.00 other currencies Order nr. 58658

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See More... Mock, Sanford DOCUMENT STORIES
A Pastiche of Articles (Seattle) Elston-Wolf Publishing (2002) 8vo. cloth, dust jacket x,(ii), 288 pages
Document Stories is a collection of 26 separate articles on subjects as diverse as George Washington's lottery ticket, the Scopes "Monkey Trial", A. P. Giannini founding the Bank of America, Betsy Ross making the flag, and more. These vignettes were inspired by documents Mock collected--largely focusing on those of a financial nature. Distributed by Oak Knoll Press for the Manuscript Society.
Price: $ 25.00 other currencies Order nr. 92081

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See More... Moes, E.W., C.P. Burger DE AMSTERDAMSCHE BOEKDRUKKERS EN UITGEVERS IN DE ZESTIENDE EEUW.
4 parts in 2 volumes `s Gravenhage HES & DE GRAAF 1988 8vo cloth 708; 960 pages.
Reprint of the 1900 edition published in Amsterdam with additional material by P. van der Krogt. Illustrated. Study of printing in Amsterdam in the 16th century.

Sales rights: Available outside North America from HES & DE GRAAF Publishers.
Price: $ 495.00 other currencies Order nr. 103497

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See More... Mutel, Didier ACIDE BRUT MANIFESTO
Number six of the CODE(X) Monograph Series. Translated from the French by Jonathan von Zelowitz, with an Introduction by Timothy Young. Berkeley, California CODEX Foundation 2011 5.5 x 7.75 inches paperback pamphlet 24 pages
Number six of the CODE(X)+1 Monograph Series. Didier Mutel is a synaesthetic printer focused on the bite of acid on metal, of the metal plate on paper, and of the printed words on the mind. This book discuses the acide brut manifesto and the definition of acide brut, and how acide brut has affected communication, art, war, and love and tenderness.

This book was printed in an edition of 777 copies on the Heidelberg cylinder press at Peter Koch, Printers for the CODEX Foundation.
Price: $ 25.00 other currencies Order nr. 107489

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See More... Myers, Robin and Michael Harris (editors) CENSORSHIP AND THE CONTROL OF PRINT IN ENGLAND AND FRANCE 1600-1910.
Winchester St Paul's Bibliographies 1992 8vo. hardback xii, 154 pages
First edition. Part of the Publishing Pathways Series. The medium of print has always been identified as a crucial element in the exercise of power. Since the invention of printing a combination of interests - political, religious and cultural - have borne down on the Press in an attempt to shape and contain its output. Each stage of the production and distribution of printed material can be seen as a battlefield of competing ideologies, whether organized through such institutions as the Stationers' Company, Parliament, and the lending library, or represented by broad divisions within society at large.
In this collection of essays leading scholars investigate the interaction between authors, publishers, booksellers, readers and regulatory bodies in England and France across three centuries, and show the key role that the book trade - resisting or adapting to external pressure - has played in defining what is permissible to publish.
Price: $ 30.00 other currencies Order nr. 37463

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See More... Myers, Robin, Michael Harris and Giles Mandelbrote (editors) BOOKS FOR SALE: THE ADVERTISING AND PROMOTION OF PRINT SINCE THE FIFTEENTH CENTURY.
New Castle, Delaware Oak Knoll Press and The British Library 2009 6 x 9 inches hardcover, dust jacket 208 pages
Advertising and promotion have always underpinned the business of bookselling but are often difficult for the historian to reconstruct. Once books were being produced in multiple copies, the book trade invested time, money, and imagination in the attempt to stimulate demand, manipulate customer choice, and expand the market. The mixed uses of marketing, both as product information and as an expression of trade identity and commercial rivalries, offer a glimpse at trade practices and the circumstances of individual careers.

This volume of eight original essays, with contributions by specialists in the promotion and marketing of print, as well as by leading historians of the book, explores themes that include the advertising and marketing techniques of booksellers and publishers across early modern Europe, the increasing use of newspaper and periodical advertisements in England and Ireland during the eighteenth and nineteenth centuries, and the dramatic impact of online marketing on the book trade. Other promotional tools discussed here range from the illustrated trade cards of eighteenth-century Paris to the rise of the book jacket and the cult of literary prizes in the twentieth century.Co-published with The British Library.

Sales rights: Worldwide except in the UK; available in the UK from the British Library.
Price: $ 49.95 other currencies Order nr. 100485

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See More... Myers, Robin, Michael Harris and Giles Mandelbrote (editors) FAIRS, MARKETS AND THE ITINERANT BOOK TRADE
New Castle, Delaware and London, UK Oak Knoll Press and The British Library 2007 6 x 8.5 inches hardcover 240 pages
From the Frankfurt book fairs in the sixteenth century to the Farringdon Road barrows in the twentieth, fairs and markets have played a crucial role in the circulation of books. Traveling peddlers and itinerant printers have also acted as intermediaries in distributing books beyond the reach of conventional shops and in spreading trade practices. In this volume of the Publishing Pathways Series, leading book historians investigate the presence of the book trade in the streets and public spaces of Britain and continental Europe. The essays range across geographical as well as chronological frontiers to follow the movement of books, ideas and people. Contributors include John Flood, Clive Griffin, Michael Harris, Ian Maclean, John Morris, Jerome Salman and David Stoker. Co-published with The British Library. Sales rights: Worldwide except in the UK; available in the UK from The British Library.
Price: $ 47.50 other currencies Order nr. 92772

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