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Antiquarian (105)

Graphic Design - Advertising

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Graphic Design - Advertising

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(Advertising) Carter, David E. (editor) BEST FINANCIAL ADVERTISING '79/80
(New York Art Direction Book Company 1979) 4to. cloth, dust jacket 443+(1) pages
Contains over 400 advertisements for banks and savings & loan associations grouped in different categories based on subject matter. Dust jacket worn and soiled, tape correction at heel of spine, and paper loss at head and heel of spine. Book has minor shelf wear.
Price: $ 20.00 other currencies Order nr. 92416

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ADVERTISING OUTDOORS.
(Chicago Outdoor Advertising Association of America) 1930 4to stiff paper wrappers 110 pages
November 1930 edition of the magazine featuring the "Best Posters of the Year," designed for outdoor advertisements. Includes essays on selection criteria, design, art and aesthetics, and electrical advertising. Some color, mostly black and white illustrations of winning entries. Wrappers faded at edges.
Price: $ 75.00 other currencies Order nr. 109331

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ANNUAL OF ADVERTISING & EDITORIAL ART & DESIGN
New York Art Directors Club various dates 4to. cloth or boards, some jackets.
Price is per Volume. 38 1959, 40 1961, 44 1965, 45 1966, 46 1967, 47 1968 (2), 48 1969 (2), 49 1970, 50 1971(3), 51 1972. 52 1973, 53 1974, 54 1975, 56 1977, 57 1978 (2), 58 1979, 62 1983, 64 1985, 71 1992. Annual. Each volume is profusely illustrated and gives the names of award winners for design.
Price: $ 12.00 other currencies Order nr. 282

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Antebi, Michael THE ART OF CREATIVE ADVERTISING.
New York Reinhold (1968) large 4to. cloth, dust jacket (viii), 433, (9) pages
Over 400 print ads reproduced with commentary on each. Dampness has caused the lower corner of the text block to be wavy (about 3" each way). White dust jacket soiled with several short tears and a few creases.
Price: $ 35.00 other currencies Order nr. 91079

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Appelbaum, Stanley SCENES FROM THE NINETEENTH-CENTURY STAGE IN ADVERTISING WOODCUTS
New York Dover Publications (1977) 4to stiff paper wrappers xv, 152 pages
Dover Pictorial Archive Series. Catalogue of woodcuts advertising 19th century performing arts. Color illustrations on inside of wrappers. Black and white illustrations throughout. Alphabetical list of plays and playwrights. Front wrapper bent. Back wrapper tanned.
Price: $ 20.00 other currencies Order nr. 106514

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ART & PUB: ART & PUBLICITÉ 1890-1990.
(Paris) Centre Georges Pompidou 1990 8vo illustrated paper-covered boards 560, (2) pages
Text in French. Catalogue of an exhibition held at the Pompidou Center, Paris, 1990-1, linking modern artistic movements and advertising. Listings of credits and acknowledgements. Preface and table of contents. Essays by numerous scholars. Color and black and white illustrations throughout. Bibliography, organized by subject, and photographic credits.
Price: $ 95.00 other currencies Order nr. 108957

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Aust, Franz A. and Robert S. Harrison THE VALUES OF ART IN ADVERTISING.
Menasha, WI George Banta Publishing Company n.d., circa. 1930 4to. stiff paper wrappers x, 45+(1) pages
A study of the effective use of art in advertising. Completed with the assistance of the Barney Link Research Fellowship Committee and members of the University of Wisconsin, Madison, psychololgy department. Foreword and table of contents. Includes statistical tables and the results of field tests. Black and white illustrations. Wrappers lightly faded.
Price: $ 45.00 other currencies Order nr. 109335

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Benton, Megan L. BEAUTY AND THE BOOK, FINE EDITIONS AND CULTURAL DISTINCTION IN AMERICA.
New Haven, CT Yale University Press (2000) 8vo. cloth, dust jacket xii, 323+(1) pages
First edition. In post-World War I America, a world teeming with magazines, newspapers, radio broadcasts, and movies, many feared that the survival of traditional, serious books was in peril. This concern led to a publishing boom in fine editions--books valued primarily for their beauty, craftsmanship, extravagance, or scarcity. Beauty and the Book is a lively cultural history of the explosion in demand for these deluxe books during the 1920s and 1930s. The author combines new archival research with a close examination of 300 fine editions of the period, showing the interplay between the ideal and real nature of fine publishing, as well as the complex nature of American cultural ambitions during this pivotal era. Illustrated. Ownership stamp on free endpaper.
Price: $ 15.00 other currencies Order nr. 72967

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Bernard, Gustave, L. Chambonnaud, A. de la Jaille, and F. Thibaudeau LES AFFAIRES ET L'IMPRIMÉ.
Paris Dunod 1920 8vo cloth (iv), 282 pages
Text in French. No. VI in "La Technique des Affaires" series. Guidebook for printing techniques, design, letters, advertising and catalogues. Black and white illustrations. 12 black and white plates. Boards faded at edges. Light tanning.
Price: $ 40.00 other currencies Order nr. 107632

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Besterman, Theodore COMMERCE MANUFACTURES AND LABOUR, A BIBLIOGRAPY OF BIBLIOGRAPHIES.
2 volumes. Totowa Rowman and Littlefield 1971 small 8vo. cloth (xiv),416; (vi),417-823+(1) pages
Number 16 in The Besterman World Bibliographies series. The areas of money, economics, taxation, finance and advertising are among the individual topics included. Broken down by general bibliographies, dictionaries, periodicals, and countries as well as many other subjects, the entries are in chronological order, with number of entries cited.
Price: $ 5.00 other currencies Order nr. 62068

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Blum, Eleanor BASIC BOOKS IN THE MASS MEDIA
An Annotated, Selected Booklist covering General Communications, Book Publishing, Broadcasting, Film Magazines, Newspapers, Advertising, Indexes, and Scholarly and Professional Periodicals Urbana University of Illinois Press (1972) 8vo. cloth xii, 252 pages
A selected book list of 665 items. Well-indexed. Liglht shelfwear.
Price: $ 5.00 other currencies Order nr. 97440

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Bohme, Gunther. WERBE- UND VERKAUFSKUNDE FUR DEN BUCHHANDEL.
Köln "Der Jungbuchhandel" Hans Schulte 1955 8vo. paper wrappers. 61, (3) pages.
A guide to the science of advertising and sales for booksellers. Wrapper slightly discolored.
Price: $ 15.00 other currencies Order nr. 50622

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BOOK ARTS DIRECTORY(THE)
Washington Page Two, Inc. 1995 12mo. stiff paper wrappers 56, (2) pages
A source book for papermakers, calligraphers, decorators, designers, etc. Lists printmakers, paper artists, fine printers and publishers, bookbinders/conservators, artist bookmakers, libraries and museums, periodicals, suppliers, and schools. Advertisements. Gift subscription card and post card laid in.
Price: $ 10.00 other currencies Order nr. 114505

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(Bookselling) DER DEUTSCHE BUCHHANDEL IM SPIEGEL DER VOSSISCHEN ZEITUNG, XUM HUNDERTJÄHRIGEN JUBILÄUM DES BÖRSENVEREINS DER DEUTSCHEN BUCHHÄNDLER ZU LEIPZIG.
Berlin Verlag Ullstein n.d. (circa 1925) 8vo. marbled paper-covered boards, paper cover label, top edge stained blue, fore and bottom edges uncut. 75, (11) pages.
Examines the booktrade through newspaper advertisements; includes 7 pages of early bookseller's advertisements. Covers rubbed around edges and spine faded.
Price: $ 10.00 other currencies Order nr. 48506

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(Calligraphy) PRAKTISCHE REKLAME SCHRIFTEN.
Ravensburg Otto Maier n.d. oblong 8vo. stiff paper wrappers unpaginated
Text in German. Practical advertising publication formats. 12 patterns and samples of alphabets by R. Holder loosely laid in. Wrappers tanned and torn.
Price: $ 35.00 other currencies Order nr. 108206

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THE CEDAR OF LEBANON SACHET REVIVES AN ANCIENT CUSTOM.
London B.S. Cohen n.d small 4to. Single sheet
An advertisement for an everlasting natural fragrance for the pocket, the toilet, or the ballroom. Product claims to prevent infection and cause death to insect life. Kings and Queens considered this product a luxury and the Romans used it to destroy pests. The importer of the product is B.S. Cohen, cedar pencil maker to the Queen. Horizontal crease in center. Small closed tears at edges.
Price: $ 30.00 other currencies Order nr. 87633

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Ceynar, Marvin E. (editor) CREATIVITY IN THE COMMUNICATIVE ARTS
A Selective Bibliography 1960-1970 Troy NY Whitson Publishing Company 1975 8vo. cloth (iv), x, (ii), 134 pages
Compiled by Dorothy Jorstad, Lorene Linder, Donald Phillips, and Jean Porter. Contains sections on: advertizing, art, education, fiction, films, group communication, mass media, music poetry, speech communication, and theatre. Author index.
Price: $ 20.00 other currencies Order nr. 97505

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Chambonnaud, L,, Émile Gautier and F. Thibaudeau LES AFFAIRES ET L'ANNONCE.
Paris Dunod 1921 8vo cloth (iv), 548 pages
Text in French. No. VII in "La technique des affaires" series. Guidebood to advertising techniques for businesses. Black and white illustrations and plates throughout. Boards scuffed at corners and spine. Light tanning.
Price: $ 45.00 other currencies Order nr. 107633

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(Constable) PUBLISHERS' ADVERTISING BEING THE REACTIONS OF A PRACTISING PUBLISHER- ADVERTISER TO THE EXHORTATIONS OF NON-PUBLISHER THEORISTS. BASED ON ARTICLES FIRST PRINTED IN CONSTABLE'S MONTHLY LIST.
London Constable & Co. Ltd. 1930 12mo. stiff paper wrappers. v, 55, (5) pages.
Reprint of the articles in Constable's Monthly List. It is a defense against the Advertising Consultants who were criticizing the publishing industry and their advertising methods. An example quoted was a book on politics by Lord Beaverbrook, newspaper magnate. Chipped covers especially at spine ends.
Price: $ 15.00 other currencies Order nr. 24169

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Crouwel, Wim and Kurt Weidemann (editors) PACKAGING, AN INTERNATIONAL SURVEY.
New York Frederick A. Praeger, Publishers )1968) small 4to. cloth, dust jacket. Not paginated.
First U.S. edition. Done in four languages; English, French, German and Spanish. A landmark book on the subject and quite scarce. Dust jacket is soiled with small tears. Pages age yellowed along edges.
Price: $ 200.00 other currencies Order nr. 105590

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Davis, Alec PACKAGE AND PRINT, THE DEVELOPMENT OF CONTAINER AND LABEL DESIGN.
(London) Faber and Faber (1967) 4to. cloth, dust jacket. 112 pages plus 209 plates.
First Edition. A book about packaging before the word "packaging" was invented. History of the development of packaging and container and label design from the sixteenth century. Jacket chipped along edges and is price clipped.
Price: $ 35.00 other currencies Order nr. 105411

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De Lopatecki, Eugene. ADVERTISING LAYOUT AND TYPOGRAPHY.
New York The Ronald Press Company (1940) 8vo. cloth, dust jacket. xiv, 133 pages.
Reprint of the 1935 first edition. Typographic and design principles applied to advertising layout, with exercises, including calligraphic exercises! Signed by the author. Jacket chipped with pieces missing at spine ends.
Price: $ 25.00 other currencies Order nr. 63664

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(DePol, John) ADVERTISEMENT FOR JOHN DEPOL AND THE PICKERING PRESS
Maple Shade Pickering Press n.d. 7" x 9.75" Single sheet
This small broadside promises satisfaction with high quality work from the engraving block of John DePol and the presswork of John Anderson at the Pickering Press, which combines DePol's engravings with Mother's Day, Father's Day or Valentine's Day greetings. According to this leaf, DePol's "fees are modest in view of the Great Care and Precision exersized and is work is ready, more often than not, when promised" and John Anderson's fees for his presswork "are equally modest, his deliveries are not quite so prompt." Illustrated with a wood engraving by DePol depicting an old-fashioned safe nearly, but not quite beaten into submission by a criminal, who is seated on a stool next to the safe, taking a lunch break.
Price: $ 15.00 other currencies Order nr. 79290

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(Design) Coyne, Richard S. (editor) CA'64
Palo Alto CA CA Magazine (1964) 4to. cloth, dust jacket (ix), 213 pages
The fifth annual exhibition of communication art - a juried show of art and design produced between July 1, 1963 and June 30, 1964. Fully indexed for both contributing artists and clients. Valuable reference for art, design or advertising in the mid-20th century. Dust jacket is a lightly scuffed with a little edge wear. Spine slightly cocked.
Price: $ 25.00 other currencies Order nr. 91130

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Elder, Jane Lenz THE LITERATURE OF BEGUILEMENT.
Promoting America from Columbus to Today Dallas Southern Methodist University 1992 4to. Stiff paper wrappers 72+(1) pages
91 items well-described in this exhibition catalogue. Contains 26 color and black-and-white interspersed throughout. Errata slip in front of colophon. Minor shelfwear and creases near spine ends.
Price: $ 5.00 other currencies Order nr. 97211

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