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Displaying 1-6 of 6

Author=Myers, Robin, Michael Harris and Giles Mandelbrote (editors)


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Myers, Robin, Michael Harris and Giles Mandelbrote (editors) BOOKS FOR SALE: THE ADVERTISING AND PROMOTION OF PRINT SINCE THE FIFTEENTH CENTURY.
New Castle, Delaware Oak Knoll Press and The British Library 2009 6 x 9 inches hardcover, dust jacket 208 pages
Advertising and promotion have always underpinned the business of bookselling but are often difficult for the historian to reconstruct. Once books were being produced in multiple copies, the book trade invested time, money, and imagination in the attempt to stimulate demand, manipulate customer choice, and expand the market. The mixed uses of marketing, both as product information and as an expression of trade identity and commercial rivalries, offer a glimpse at trade practices and the circumstances of individual careers.

This volume of eight original essays, with contributions by specialists in the promotion and marketing of print, as well as by leading historians of the book, explores themes that include the advertising and marketing techniques of booksellers and publishers across early modern Europe, the increasing use of newspaper and periodical advertisements in England and Ireland during the eighteenth and nineteenth centuries, and the dramatic impact of online marketing on the book trade. Other promotional tools discussed here range from the illustrated trade cards of eighteenth-century Paris to the rise of the book jacket and the cult of literary prizes in the twentieth century.Co-published with The British Library.

Sales rights: Worldwide except in the UK; available in the UK from the British Library.
Price: $ 49.95 other currencies Order nr. 100485

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Myers, Robin, Michael Harris and Giles Mandelbrote (editors) BOOKS ON THE MOVE: TRACKING COPIES THROUGH COLLECTIONS AND THE BOOK TRADE
New Castle, Delaware and London, UK Oak Knoll Press and The British Library 2007 6 x 9 inches cloth, dust jacket 180 pages
First edition. Movements of books, both as individual volumes and as collections, have sometimes covered long distances across many centuries. Subject to the vagaries of war, shipwreck and personal ruin, as well as the intervention of the book trade and of collectors, the travels of books often have an intricately detailed and compelling story to tell. One of the most active areas of current research in book history is concerned with interpreting the clues from individual copies and piecing together the documentary evidence to provide this narrative. In this volume of the Publishing Pathways series, leading specialists in book history consider examples from the sixteenth to the twentieth century to chart some of the paths followed by books through the European network of print. This may focus on the large collections accumulated by Renaissance scholars, but may equally involve tracking multiple copies of the same work through the marks of ownership left by unknown readers. Books on the Move represents an important contribution to an understanding of the shifting interactions over time between libraries, collectors and the book trade.
Co-published with the British Library. Sales rights: Worldwide except in the UK; available in the UK from the British Library.
Price: $ 49.95 other currencies Order nr. 95718

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Myers, Robin, Michael Harris and Giles Mandelbrote (editors) FAIRS, MARKETS AND THE ITINERANT BOOK TRADE
New Castle, Delaware and London, UK Oak Knoll Press and The British Library 2007 6 x 8.5 inches hardcover 240 pages
From the Frankfurt book fairs in the sixteenth century to the Farringdon Road barrows in the twentieth, fairs and markets have played a crucial role in the circulation of books. Traveling peddlers and itinerant printers have also acted as intermediaries in distributing books beyond the reach of conventional shops and in spreading trade practices. In this volume of the Publishing Pathways Series, leading book historians investigate the presence of the book trade in the streets and public spaces of Britain and continental Europe. The essays range across geographical as well as chronological frontiers to follow the movement of books, ideas and people. Contributors include John Flood, Clive Griffin, Michael Harris, Ian Maclean, John Morris, Jerome Salman and David Stoker. Co-published with The British Library. Sales rights: Worldwide except in the UK; available in the UK from The British Library.
Price: $ 47.50 other currencies Order nr. 92772

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Myers, Robin, Michael Harris and Giles Mandelbrote (editors) LIVES IN PRINT: BIOGRAPHY AND THE BOOK TRADE FROM THE MIDDLE AGE TO THE 21st CENTURY.
New Castle, DE Oak Knoll Press 2003 8vo. hardcover, dust jacket 218 pages.
First edition. This is the 22nd title in our Publishing Pathways series. Ten leading scholars focus on prominent printer/publishers and their contribution to printing history. Subjects covered include the works of John Nichols, John Foxe, Andrew Brice, John Wolfe, Shakespeare's Lives in Print, Interpreting Manuscript Evidence, The Dictionary of National Bibliography, and John Day's Book of Martyrs, etc. Co-published with the British Library.
Price: $ 39.95 other currencies Order nr. 71829

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Myers, Robin, Michael Harris and Giles Mandelbrote (Editors) OWNERS, ANNOTATORS AND THE SIGNS OF READING
with The Publishing Pathways Series Cumulative Index New Castle, Delaware, and London, UK Oak Knoll Press and The British Library 2005 8vo. cloth, dust jacket 248 pages with 40 b/w illustrations
Part of the Publishing Pathways Series. Reading, and the manifold signs of reading, have become one of the most dynamic areas of research in book history. The reader as consumer and owner, as well as participant in the construction of new meanings, is the subject of these original essays. Specialists in literature, art history and book history investigate the annotations, marginal marks, extra-illustration and other forms of evidence left by readers. Through an examination of the book as a physical object, the contributors provide a range of intriguing insights into the ways in which this internalized and ephemeral activity can be understood in the context of book-trade history. Available in the UK from The British Library.
Price: $ 45.00 other currencies Order nr. 89478

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Myers, Robin, Michael Harris and Giles Mandelbrote (editors) PUBLISHING THE FINE AND APPLIED ARTS 1500-2000
New Castle, Delaware and London Oak Knoll Press and The British Library 2012 6 x 9 inches hardcover, dust jacket 224 pages
Next in the Publishing Pathways series, Publishing the Fine and Applied Arts examines aspects of the relationship between the business of print and the practice of art and design across five centuries. Leading specialists explore the role played by the book trade in the diffusion of artistic and architectural theory, fashion, and practice. Other essays trace the impact of aesthetic trends and advances in the techniques of binding, color printing, and illustration on the appearance of books themselves. Among the topics discussed are the printed sources for decorative motifs in sixteenth-century churches, the publication history of the works of Andrea Palladio, and the evolution of drawing manuals in seventeenth-century England. Other subjects include the library formed by the architect Sir John Soane, developments in nineteenth-century art publishing, and the role of printed catalogues in documenting the acquisitions made by English collectors of paintings, sculpture, and antiquities. Essays are from Mirjam Foot, Malcolm Jones, Charles Hind, Meghan Doherty, Susan Palmer, Abraham Thomas, Rowan Watson, and Charles Sebag-Montefiore. The book is illustrated in color and black-and-white.

Available in the UK from The British Library.
Price: $ 55.00 other currencies Order nr. 104084

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