<  Go back

BOOK MARKETING HANDBOOK.
Bodian, Nat G.
2 volumes.

- New York & London : R.R. Bowker 1980 and 1983 - 8vo. - cloth, dust jackets. - xxviii,482; xxxvi,607 pages. - Order Nr. 47280 - Price: $ 25.00

First edition. Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals. Volume One covers over 500 areas of book promotion such as direct mail, advertising techniques, mailing lists, exhibits and more. With a glossary, 4 appendices, and index. Volume Two broadens the coverage presented in the earlier volume, and includes information on tests and studies, and analyses of sucessful promotional campaigns as well as some that failed. Also many new topics and updates; indices to both volumes. An invaluable desk-top reference for anyone in the marketing field. Review copy with material loosely inserted. Jacket edges rubbed.

E-mail/Export ?

More On This Subject - -

> BOOK SELLING
> MANUAL
> PUBLISHING HISTORY

See other books from the same collection - -

> From the library of Mark Carroll

Books of related interests - -

> Zelger, Gaston, MANUEL D'EDITION ET DE LIBRAIRIE.
> Zelger, Gaston, MANUEL D'EDITION ET DE LIBRAIRIE.
> Zelger, Gaston, MANUEL D'EDITION ET DE LIBRAIRIE.
> Uhl, Gustav., UNTERRICHTSBRIEFE FUR BUCHHANDLER.

A MANUAL FOR AUTHORS, PRINTERS AND PUBLISHERS BEING A GUI... by O'Brien, M.B. First edition. (St. Bride Catalogue p.664; Bridson & Wakeman A46). With a chromo-lithograph frontispiece, examples of woodcuts, process blocks, photophane, fine art illustration, electrotyping and stereotyping. Excellent equipment advertisements. With the bookplate and pencil signature of Gavin Bridson. Light foxing. Beautifully preserved copy.