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BOOK MARKETING HANDBOOK.
Bodian, Nat G.
2 volumes.
First edition. Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals. Volume One covers over 500 areas of book promotion such as direct mail, advertising techniques, mailing lists, exhibits and more. With a glossary, 4 appendices, and index. Volume Two broadens the coverage presented in the earlier volume, and includes information on tests and studies, and analyses of sucessful promotional campaigns as well as some that failed. Also many new topics and updates; indices to both volumes. An invaluable desk-top reference for anyone in the marketing field. Review copy with material loosely inserted. Jacket edges rubbed.
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> BOOK SELLING
> MANUAL
> PUBLISHING HISTORY
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> From the library of Mark Carroll
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LETTERPROEF DER LETTERGIETERIJ "AMSTERDAM", VOORHEEN N. T...
by Amsterdam.
Large type specimen book from around 1910-1915 (Lane - Lommen 334). Arranged as follows: a) Introduction and general table of contents; b) photographs of the factory and showrooms in Amsterdam; c) brief samples (short texts, alphabets, figures) of selected bookfaces first by size and then by face, and then first by face and then by size, Some of these faces include Plantin, Cheltenham, Electa, Firenze, Aldine, and others; d) longer text samples of bookfaces in different sizes and spacings; e) selected bookfaces in short texts grouped by size, each text specimen accompanied by lines of typographically compatible bolds and cursives in various faces; f) "fantasy-types" (which seems to include display and ornamental faces, along with initials) in lines, texts, and sample advertising compositions; g) borders and ornaments, generally in sample compositions and often in different colors; h) "diverse" materials - rules, symbols, numbers, scientific and technical signs, etc., and i) German and oriental typefaces (Fraktur, Hebrew, Arabic, and so on). In all there are about 50 basic typeface styles in a wide range of variants. The text specimens are often elaborately printed, with borders, columns, illustrations and decorated initial letters. Covers rubbed. Slightly shaken.
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