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ADVERTISING AND ITS MECHANICAL PRODUCTION
Greer, Carl Richard
First edition. With discussion of all possible illustration techniques applicable to the development of advertising. Has a full color frontispiece and many illustrations in the text.
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More On This Subject - -
> BOOK ILLUSTRATION, TWENTIETH CENTURY
> MANUAL
> PRINTING HISTORY, TWENTIETH CENTURY
Books of related interests - -
> Rouse, W.M., NOTES ON THE ROTARY PHOTOGRAVURE PROCESS.
> Thompson, Bradbury, THE ART OF GRAPHIC DESIGN.
> Sonderstrom, Walter E., THE LITHOGRAPHERS MANUAL, A MANUAL DESIGNED TO HELP THE LITHOGRAPHER WITH SELLING, PRODUCTION AND MANAGEMENT.
> Mertle, J.S. and Gordon L. Monsen, PHOTOMECHANICS AND PRINTING.

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ARTISTS' PIGMENTS: A HANDBOOK OF THEIR HISTORY AND CHARAC...
by Feller, Robert L. (editor)
Volume 1. Reference work about artists' pigments from antiquity to modern times. Suitable for artists, art historians, conservators, curators, and connoisseurs. Preface by J. Carter Brown. Introduction by Robert L. Feller and ten essays by noted scholars. Color and black and white illustrations throughout. Two appendices. Ink inscription on inside front wrapper.

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