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BOOKS FOR SALE: THE ADVERTISING AND PROMOTION OF PRINT SINCE THE FIFTEENTH CENTURY.
Myers, Robin, Michael Harris and Giles Mandelbrote (editors)
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Advertising and promotion have always underpinned the business of bookselling but are often difficult for the historian to reconstruct. Once books were being produced in multiple copies, the book trade invested time, money, and imagination in the attempt to stimulate demand, manipulate customer choice, and expand the market. The mixed uses of marketing, both as product information and as an expression of trade identity and commercial rivalries, offer a glimpse at trade practices and the circumstances of individual careers.
This volume of eight original essays, with contributions by specialists in the promotion and marketing of print, as well as by leading historians of the book, explores themes that include the advertising and marketing techniques of booksellers and publishers across early modern Europe, the increasing use of newspaper and periodical advertisements in England and Ireland during the eighteenth and nineteenth centuries, and the dramatic impact of online marketing on the book trade. Other promotional tools discussed here range from the illustrated trade cards of eighteenth-century Paris to the rise of the book jacket and the cult of literary prizes in the twentieth century.Co-published with The British Library.
Sales rights: Worldwide except in the UK; available in the UK from the British Library.
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Books of related interests - -
> Myers, Robin, Michael Harris and Giles Mandelbrote, eds., MUSIC AND THE BOOK TRADE FROM THE SIXTEENTH TO THE TWENTIETH CENTURY.
> Kallendorf, Craig, A CATALOGUE OF THE JUNIUS SPENCER MORGAN COLLECTION OF VIRGIL IN THE PRINCETON UNIVERSITY LIBRARY.
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LES ILLUSTRATIONS DES ÉCRITS JÉROME SAVONAROLE PUBLIÉS EN...
by Gruyer, Gustave
Limited edition of 300 copies. The subject of this volume is Girolamo Savonarola, the radical reforming Dominican who caused the expulsion of Pietro de' Medici, instituted of the Bonfires of the Vanities in Florence's public squares, and was eventually hanged and burned publicly. The text of this volume is divided into two sections. The first covers the illustrated editions of the writings of Girolamo Savonarola published in Italy during the fifteenth- and sixteenth-centuries. Some subjects, like the Crucifixion, are familiar, while others seem more particular to the works of Savonarola. The second section covers Savonarola's writings on art, culled from his larger oeuvre and collated together for interpretive discussion in this essay. The tables at the end of the volume provide lists of editions of Savonarola's works illustrated and printed in Italy, grouped by city of publication. Foreign works (cited in the book) with engravings as illustrations, are listed by city of publication. With black-and-white plates. A detailed table of contents also appears. With a memorial bookplate indicating that this book came from the reference library and stock of H.P. Kraus. Some foxing.
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