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BOOKS FOR SALE: THE ADVERTISING AND PROMOTION OF PRINT SINCE THE FIFTEENTH CENTURY.
Myers, Robin, Michael Harris and Giles Mandelbrote (editors)
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Advertising and promotion have always underpinned the business of bookselling but are often difficult for the historian to reconstruct. Once books were being produced in multiple copies, the book trade invested time, money, and imagination in the attempt to stimulate demand, manipulate customer choice, and expand the market. The mixed uses of marketing, both as product information and as an expression of trade identity and commercial rivalries, offer a glimpse at trade practices and the circumstances of individual careers.
This volume of eight original essays, with contributions by specialists in the promotion and marketing of print, as well as by leading historians of the book, explores themes that include the advertising and marketing techniques of booksellers and publishers across early modern Europe, the increasing use of newspaper and periodical advertisements in England and Ireland during the eighteenth and nineteenth centuries, and the dramatic impact of online marketing on the book trade. Other promotional tools discussed here range from the illustrated trade cards of eighteenth-century Paris to the rise of the book jacket and the cult of literary prizes in the twentieth century.Co-published with The British Library.
Sales rights: Worldwide except in the UK; available in the UK from the British Library.
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More On This Subject - -
> PUBLISHING PATHWAYS SERIES
> ADVERTISING
> EUROPE
> PUBLISHING HISTORY
> PRINTING HISTORY
> OAK KNOLL PRESS
> NEW
Books of related interests - -
> Myers, Robin, Michael Harris and Giles Mandelbrote, eds., MUSIC AND THE BOOK TRADE FROM THE SIXTEENTH TO THE TWENTIETH CENTURY.
> Kallendorf, Craig, A CATALOGUE OF THE JUNIUS SPENCER MORGAN COLLECTION OF VIRGIL IN THE PRINCETON UNIVERSITY LIBRARY.
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BEACHCOMBING
by McChesney, Mary
Number 43 from limited edition of 150. (Walsdorf A2.) Presentation copy from Neil Shaver to Alan Dietch, who sold Shaver the press used for the book. Printed during the press's twelve month period in Omaha. Minor spotting on front cover.
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